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Creativity Management – Collaboration NOT Competition Creativity and Innovation are often used interchangeably. From the above we can see that the two are separate and distinct. That is perhaps why the place of competition in the field of creativity and innovation is often misquoted: Creativity can be ... How To Fail... Faster Then a Speeding Bullet! Hello, I am getting married. Want to pay me $798 dollars to come? Yes, this is the theme in the latest marketing campaign from the infamous Corey Rudl. Now before I give you the wrong idea here it really doesn't cost $798 dollars to attend. In reality it ... Why You Don't Succeed As An Affiliate ? Affiliate Program have exploded on the internet. Thousand of people join them every day. Amazon.com is probably the best example of such phenomenal success. If the affiliate program is so popular and so widely available and booming like mushroom...Why do ...
10 tips to help you pack more power into your business writing
2. Identify your target audience and get to know them very well. No matter how beautifully structured your message is if it doesn’t take into account the real circumstances and needs of the audience, it won’t work. Align your message’s objectives with these circumstances and needs.
3. Study the media you’ll be using; be aware of how people will receive your message and where your message will be competing for their attention, use your common sense and creativity to make it stand out in the crowd. (Or if the crowd’s too big, reconsider the choice of media if that’s within your power.)
4. Now develop your message based on these issues, and add in the final magic ingredient … “what’s in it for them?” Successful business messages are always based on benefits for the target audience – either actual or implied. Ensure you know the difference between features and benefits, and how to convert features into benefits.
5. Research the way your target audience speak and communicate, and phrase your message in their language – which may not necessarily be yours. Avoid corporate pomposity and unnecessary jargon. Talk to “you,” not some vague third party, and keep your English as simple as possible, especially when your message is going to people who originate from other cultures.
6. Traditional grammar and even spelling mostly have been thrown out of the window. However there are still a few grammar rules you need to follow if you don’t want your message to look amateurish. Your knowledge of the audience and how they communicate will dictate your writing style to a large extent. Don’t let catchwords, “internet-speak,”
emoticons, etc. obscure your message or its benefits.
7. Time pressures and the influence of the internet have made us into a world of browsers, even when we’re reading brochures and other print. Unless it’s very short organise your offline text so readers who are browsing get the key points very easily. Always separate technical detail and other lengthy data from the main text so readers aren’t obliged to plod through it unless they want to.
8. Never be tempted to transplant text written for print into an online environment. Online text is as different from offline text as a PC screen is from paper. Because reading from screens is so unfriendly, online text must be very short and crisp and must make it extremely easy for readers to absorb the key points. Don’t let web designers talk you into flamboyant graphics that could inadvertently swamp your message.
9. When you give a speech, make sure you write it for yourself and your natural way of speaking – not your (or someone else’s) idea of how an important business person should speak in public. Use a tape recorder to get an objective view of your voice, style, weaknesses and strengths. Keep sentences short with only one idea in each. Avoid telling jokes unless you’re naturally funny. And rehearse, rehearse, rehearse.
10. If you think you may be out of your depth with a business writing project (e.g. a TV commercial, major direct marketing campaign, complex video or business theatre script) you’re probably right – so call in a professional writer. Don’t risk embarrassing yourself or your organisation with an attempt that’s amateurish – there’s no shame in admitting you can't be an expert at everything!
Plan released to strengthen arts education in Wis. - WQOW MADISON, Wis. (AP) - A task force has released its recommendations for improving arts education and creativity in Wisconsin. Its recommendations include making sure all students have access to arts and creativity education and revising state school ...
Leadership is moral authority: Stephen R Covey - Business Standard Covey is also the co-founder and vice-chairman of FranklinCovey, a global professional services firm with offices in 123 countries. By his own admission, Covey, who has been recognised by the Time magazine as one of 25 most influential Americans, is ...
Cork duo claim Young Scientist prize - RTE Online Two students from Kinsale Community School in Co Cork have won this year's BT Young Scientist & Technology Exhibition. Second year students John O'Callaghan, 14, and 13-year-old Liam McCarthy won with a project entitled 'The Development of a ...
New Zealand Advertising Top of the World - MSN MoneyCentral AUCKLAND, New Zealand , Jan. 9 /PRNewswire/ -- A Kiwi advertising agency has kicked off 2009 with a bang, announcing this week that DDB New Zealand has been rated the world's number one advertising agency in the 6th Annual Bestadsontv.com Rankings ...
Wilds takes over as children's librarian - Deming Headlight Libraries have always been a bastion for learning, imagination and a little peace and quiet. For children, not many other places can compete. In a continuing effort to provide local children wit the aforementioned qualities of a library and then some ...
BartkoZankel Receives 2008 Law Technology News Award for Most ... - PR Inside Law firm Bartko, Zankel, Tarrant & Miller today announced it was awarded the 2008 Law Technology News (LTN) Award for the "Most Innovative Use of Technology during a Trial." The sixth annual LTN Awards recognize legal technology leaders " both in ...
