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"Instead of a trap door, what about a trap window? The guy looks out it, and if he leans too far, he falls out. Wait. I guess that's like a regular window."




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Featured Communication Articles

Can Nurses Be Entrepreneurs?
Yes, Nurses can be entrepreneurs. In today’s market place nursing has a unique service to offer not only to hospitals but nursing homes, private care and doctor offices. We as nurses have the skill, knowledge and motivation to be successful ...

It's a Training Issue!
There’s a common phrase used by Organizational Development and Human Resource professionals, when identifying kinks in the growth of an organization or company - “It’s a training issue.” The same phrase can be applied to almost any group of human beings ...

Strategic Clarity for Communication Management
Over the past few weeks I've been developing plans for a communication project, a media relations campaign.That's prompted me to reflect again on the communication management process by which we transform communication ideas into operational ...

3 High-Impact Fixes For Your Marketing Woes
 

How many times has your competitor gotten one over on you? The feeling of being left behind just eats away, until you do something about. The problem is that we often feel that we’ve got to come up with some grand plan in order to get our business skyrocketing again. Don’t be fooled! Getting back on top of the market isn’t as tough as it seems with these high-impact, easy-to-use fixes.

1. The Magic Number - 1
Implement a “advertise 1 item at a time” motto for your advertising strategy. Does that mean you can’t SELL more than one item at a time? No... but wait until AFTER the sale.

When a customer sees more than one of a product offered at unbelievably low prices, he’s confused. Which one is the better deal? Which one does he prefer? These questions encourage procrastination - one of marketing’s greatest thieves. Instead, offer the consumer a product that compliments his purchase in a nearby display... or even at the register. You’ll make extra profits instead of losing a sale.

2. Outsmart Your Competitors
Your competition is looking for you in all of the usual places. Don’t go there. Quietly look for new methods of advertising and new markets to target.

Niche markets provide the perfect sneak tactic for reaching new clients. Here’s they key... sub-divide your current market into smaller, more specific niche markets. Familiarize yourself with the needs and concerns of the niche, then present yourself as the pro in their corner. Leave your competition in the dust with the intensity of new prospects that will come your


way.

Modernize an old marketing technique that still carries a wallop - postcards. Yeah, these small, inexpensive marketing tools still carry a personal message that is quick and easy to read, but with new high-impact colors and designs that capture the attention of readers. Your competition won’t even know that you’re using them!

3. Encourage Communication
Communication is crucial to understanding your consumers. Encourage questions before the sale, during the sale and after the sale. Make it easy and comfortable.

Provide convenient contact information on all of your sales materials, including Websites. If you find yourself overloaded with questions, create a frequently asked question page where clients can get the answers they need without claiming as much of your time.

Confused customers, tough competitors and communication mishaps won’t steal profits from your account when you fix things up with the 3 quick tips.
Who is Allyn Cutts, and why should you care? Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.




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Communication News

Israel, Hamas Reject UN Truce Vote Amid Gaza Fighting (Update1) - Bloomberg
Jan. 9 (Bloomberg) -- Israel and Hamas rejected a UN call for an immediate cease-fire in the Gaza Strip and Prime Minister Ehud Olmert said the military offensive aimed at stopping rocket fire would continue. Olmert said the firing of rockets from ...

TS2 Presents New BGAN Modems For Global Satellite Communication - Newsblaze.com
Warsaw, Poland (RushPRnews) 01/09/09 -TS2 Satellite Technologies, a provider of global satellite access services knows the world is your office, and knows no boundaries. TS2 has expended it line to include a wider range of terminals such as Thrane ...

Communication breakdown - ArabianBusiness.com
The UAE can be justifiably proud of its record on using world class communications to gain competitive advantages against other countries in Europe, the Middle East and Asia. The Emirates claim not just one, but two, world-class airlines in the form ...

Swamp Sparrows Use Singing To Communicate - Redorbit.com
Birdsongs are used extensively as models for animal signaling and human speech, offering a glimpse of how our own communicating abilities developed. A new study by Adrienne DuBois, a graduate student at the University of Miami (UM) College of Arts ...

NTPC executives defer strike plan - Business Standard
"We had planned to join the stir, but unfortunately no communication could be established with Oil Sector Officers Association (OSOA) members, who are hiding to avoid arrest under ESMA. That is why, we have deferred our plan to strike work for the ...

Still No Reporting - Oregonian
Why does KATU and Fisher Communication get a free pass from the rest of the media? At least 3500 subscribers in Oregon City, Redlands, Viola, and rural Clackamas County are denied access to KATU and ABC programming because of a contract dispute that ...

Working Toward Activity Stream Standards - WebProNews
In San Francisco last night, Six Apart (who recently launched data portability initiative Motion ) hosted a roundtable to discuss the future of activity stream standards. In attendance were people from Google, Yahoo, MySpace, Facebook, Nokia, Plaxo ...