"I'm never going to be famous. My name will never be writ large on the roster of Those Who Do Things. I don't do any thing. Not one single thing. I used to bite my nails, but I don't even do that any more."
Recommended Products
Featured Books Articles
A Few Words on Affiliate Team Building It might have been Vince Lombardi or some other famous coach who said, "There is no I in team." ( I was too lazy to look up the source of the quote;) I think that this is as true in business as it is in sports. Especially in a business like ours, where ... How To Prepare Yourself to Online Marketing, and Get Retire in 10 Steps Have you ever dream to working at home or anywhere you please, and spend your valuable time with the one you love better than working at the office and get Yell every time your Boss got the bad mood? If you are familiar with the computer and the internet ... Park Your Garage Sales On The Internet You have been planning your garage sale for weeks now. Your garage, as well as you whole home, is stuffed with old records, books, clothing, vacuum sweepers, and other odds and ends that you have no use for anymore. Instead of just tossing your clutter ...
10 Critical Things To Do Before You Spend A Dime In Advertising
“Research…”
Let’s say it again…
“Research”…Grrrrrrrr.
The word “research” can make many eBusiness owners cringe. Why? Because it sounds like such hard work.
Let’s analyse the word itself. “Search” means to go looking for something and “re” means “again”. Put them together and it means to go looking for something again.
Guess what?
Research is hard work. However, to survive online research must be done and it must be done on a regular basis. So if you don’t like doing research, well basically, that’s too bad. It’s time to take it by the hand and make it your friend because you need to do research to be a successful eBusiness owner for these reasons:
Research is going to take time, however, in the long run it’s going to save you a lot of money.
Research is what’s going to set you apart from everybody else. By taking the time to research hot topics, hot websites and the latest techniques of Internet gurus you are going to learn what is currently working and what is currently not working – taking advantage of the mistakes that others have made – and that information alone is priceless.
Research is going to make you look like an expert. People will want to join your list, belong to your private site, read your books because they know you spend the time researching the latest up to the minute trends and techniques.
Research is what the majority of eBusiness owners avoid doing like the plague. Why? Because people are inherently lazy and if there’s an easier way of getting from (a) to (b) people will consistently choose that route.
Guess what? By doing research that other people hate doing you will become a valuable regular source of information to an unlimited number of people.
So let’s say the word again and this time let’s say it slowly and with a smile…
:O) R E S E A R C H :o)
See, it doesn’t seem so awful now, does it? Because research is what is going to save you a lot of money, make you a lot of money, and research is what all successful Internet marketers do on a regular basis.
It’s time consuming
It’s annoying
Sometimes it’s a right royal PITA (Fill in the blanks with this one ;O))
However, it’s a necessary evil so let’s learn to really love it.
Okay, now that I hope you are feeling a little warm and fuzzy towards doing research ;o), what every Internet marketer must do on a regular basis is research what advertising works.
And the first step is to find a newsletter/ezine to advertise in and to do that you need to spend a bit of time collating some information.
Here’s 10 things to do before you spend a dime on advertising:
Take time time to look at the newsletter publisher’s website.
If you like the website then
subscribe to the ezine and look at the format of the ezine closely.
Contact the publisher and ask the following questions:
What is the number of subscribers?
Has each subscriber specifically asked to be subscribed to the list or has it been automatic through a co-op etc?
Is double opt-in used ie. Has each subscriber confirmed their request to subscribe?
How often and what days of the week is the ezine published? It is generally believed that Tuesday through Thursday are the best days for readership, however, I know of many successful ezine publishers who publish regularly on a Friday or Saturday targeting weekend readership.
Is the ad published in the newsletter itself or is it published as a separate ad sheet (newsletter preferred).
Will the publisher use your choice of subject line and, if so, will it just say your subject line (always preferred) or the words “SOLO AD” and then your subject line?
Is there a queue before your ad will be published (this is a really good sign)? A queue usually means that ad results are good and the ezine is a recommended advertising source.
By taking the time to wait for these answers and going over the responses carefully you will immediately be able to place ezines in rankings of importance as a result of the answers you receive.
The more “yes” answers you get to the above questions the higher the quality of the readership will be. The number of subscribers is not an indicator of how well your ad will pull. Quite often newsletters with low subscribers pull as well as newsletters with thousands of subscribers.
The bottom line at all times is the sales you receive as a result of your ad placement. The higher the readership quality the higher quality prospects and customers you will receive and the less refunds you will have to process :O).
So next time that you’re in two minds about doing things the quick way (looking for quick results with no research, high chance of monetary loss) or the slow methodical way (looking for quality results, possible delayed gratification, definite monetary savings in the long term) remember that Turtle who gave a certain self-confident Hare a big run (pardon the pun) for his money.
Late action on OU keeps books in BCS black - Covers.com Florida Gators quarterback Tim Tebow might be considered Superman in Gainesville but in Las Vegas, sportsbooks have a hero of their own. In a strange twist, it was the sharp bettors who swooped in and saved the day for many Las Vegas and offshore ...
Beyond "Team of Rivals": Books to Stock on Air Force One - Huffingtonpost.com Known as The Book Babes, Ellen Heltzel, a book critic who lives in Portland, and Margo Hammond, a book critic based in St. Petersburg, Fla., are authors of "Between the Covers: The Book Babes' Guide to a Woman's Reading Pleasures" (Da Capo Press ...
Private-school books likely to cost more - Honolulu Star-Bulletin Private schools in Hawaii have been told they will have to find new textbook sources because a Honolulu company selling new and used textbooks is getting out of the business. Ike Pono Ltd. of Honolulu has fallen victim to the Internet. Owner Mike ...
Music Book News - Music Book Reviews - Music Books Online - Billboard The literary aspect of music, featuring relevant book excerpts, reviews and more. Online you can read music news from a variety of sources and in a wide range of formats. For the most complete coverage of music news and the industry's inner workings ...
Barker on books - 'Inner Life' a fine blast from the past - Fort Morgan Times There are innumerable forgotten tomes sitting on the shelves of libraries across the nation, if they were not removed in favor of some modern and faddish book. Many are junk, because the publishers in the past were just as capable of churning out ...
Canada beats Sweden 6-1, books place in women's under-18 final - Canada East FUSSEN, Germany - Canada booked a place in the final of the women's world under-18 hockey championship for the second year in a row by beating Sweden 6-1 in the semifinals Friday. Melodie Daoust of Valleyfield, Que., had a hat trick and added an ...
Books, bands and benevolence - Taipei Times In winter, a well-stocked library is almost as comforting as a well-stocked cupboard. Food for thought to while away those chilly gray days is on its way in the form of the Whose Travel Charity Book Exchange to be held tomorrow. While the event is ...
