| OK, so we have all heard the clamors from people who have made money
from placing ads in ezines. The process is simple enough. You have a
product or service (or an affiliate program of which you are a
member) and you also have a small classified ad promoting the
benefits of said product or service. You pay to advertise in ezines
that have a circulation comprised of the audience you wish to target.
This sounds easy enough but these days ezine advertising has become
so competitive that a smart marketer needs to rethink his/her ezine
advertising strategy. This is necessary in order to stand apart from
the competition, reach an audience of targeted customers and continue
to reap the overwhelming benefits resulting from this highly
effective medium.
One of the biggest problems with traditional ezine advertising is the
fact that your ad gets sandwiched in between 5-15 other ads of
similar content. This naturally dramatically decreases the
effectiveness of your ad.
Not to mention the fact that with so many affiliate programs in
existence, competition between affiliates has escalated to new
heights leading to many affiliates of the same program saturating a
once responsive market through their ezine advertising campaigns.
This has lead to decreased revenues for the affiliates and public
apathy for the product/service. The situation has gotten so
competitive that not only once but on several occasions I have
witnessed ezines publish the exact same ad for an affiliate program
(with different affiliate I.D.'s) all in the very same issue. How can
this possibly benefit those advertisers?
However, this is not the fault of the ezine publisher either. The
main purpose of an ezine (for many but not all publishers) is to sell
advertising. When someone approaches a publisher with advertising
dollars, you cannot fault him/her for taking the money and running
the ad. That publisher is simply making an honest buck.
But there are some ingenious methods you can employ to get your ad in
front of a responsive target market by utilizing ezine advertising.
For starters, if you run an affiliate program provide your affiliates
with several different, tested classified ads which they can use to
place in different ezines.
Remember, your affiliates are your salespeople - you want them to
make as much money as possible so that you too make as much money as
possible. Therefore, it is in your best interest to help them as much
as you can.
If you are an affiliate, try your hand at writing some killer
classified ads of your own so as to stand out from the competition.
If you are not a great writer, I highly recommend picking up Robert
Boduch's Great Headlines Instantly and putting the ideas within to
use immediately.
Next, I strongly recommend that you shell out a little more money for
a sponsor ad or a solo mailing in a newsletter that offers these
services. A sponsor ad is the ad at the very top or very bottom of an
ezine. Since they are closer to the top or bottom they stand
apart
from the other ads and so they illicit a much greater, more favorable
response from subscribers.
A solo mailing is a 3-7 paragraph ad which an ezine sends to its list
separate from its regular newsletter mailing. The size of these ads
vary from one newsletter to another but they have proven, by far, to
be the most effective, most profitable ezine ad in which an
advertiser could ever invest his/her money.
These two advertising methods are the most powerful tools in an ezine
advertisers arsenal. There is only one problem, how do you find out
which ezines offer these advertising opportunities? Well, first you
will need to find a comprehensive list of ezines and then spend some
time combing through the thousands of zines to find those that meet
your demographic requirements.
When that is done you are ready to further narrow the list by sifting
through to find the ones that accept ads (free and paid). Finally,
you need to find those that specifically offer solo and sponsorship
ad opportunities and do some price shopping. Naturally, you need
quite a bit of free time to complete this process. But do not
despair, you do have an intelligent alternative if time is an issue
for you.
The Ultimate Media Magnet has compiled all of the newsletters that
offer sponsor ads and solo mailings into one efficient directory. All
the ezines are sorted by category so as to make it even easier for
you to immediately pull out those targeted to your market.
The Ultimate Media Magnet is by far the best solution for any
marketer selling any product or service. You will instantly find
targeted ezines that offer the most effective methods of reaching a
hungry, paying audience.
The Ultimate Media Magnet is only one tool available to members of
The Ultimate Marketers Resource (http://success.goldbar.net).
Ezine advertising has been and will continue to be one of the most
cost effective and profit generating tools at the internet marketers
disposal. But, like everything else on the internet, for advertising
methods to remain effective they must evolve.
Think of it this way, many marketing gurus and internet millionaires
of today made their fortune from unsolicited email (SPAM). However,
currently this method is considered unethical and these very same
marketers now utilize opt-in email, ezine marketing and
autoresponders instead.
To succeed using ezine advertising, you must change with the times
and use the methods that work today!
About the Author Marc Goldman - Since 1999, The Ultimate Marketers Resource
has been the only system enabling you to manage EVERY aspect of your
business from Autoresponder services, Mailing List services and
management, Lead Generation, and Ad Tracking, to Viral Marketing and
much, much more remotely from anywhere in the world, anytime, from
any computer for a low monthly fee. Click here to learn more before
your competitors do: http://success.goldbar.net
Written by: Marc Goldman
|
